The effects of organic labels on global, local, and private brands: more hype than substance?

By Hans H. Bauer, Daniel Heinrich, Daniela B. Schäfer. 2013

216 citations recorded by the source corpus.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/d5f5e5ba9eeb0e07d6915695d7c956c2fac3a7e9

How researchers see this paper

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In Marketing

1. Patrick Hartmann
2. Jörg Matthes
3. Jinsoo Hwang
4. Anke Wonneberger
5. Desirée Schmuck

Citations in the corpus

• Eat organic – Feel good? The relationship between organic food consumption, health concern and subjective wellbeing (2018, background): “Similarly, Bauer et al. (2013) showed that health orientation and hedonism were two of the four main purchasing motives for organic food.”
• What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance (2013, unknown): “Using Rokeach’s (1968) theory of value and halo effects (Han 1989), Bauer, Heinrich, and Schafer (2012) report that organic labeling results in a higher level of perceived healthfulness, hedonism, environmental friendliness, and food safety.”