Veronica Liljander
Organizational Behavior and Human Resource Management · 2001–2012
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Organizational Behavior and Human Resource Management — 19 citations into it; #3,451 of 8,741 by trust here, #1,668 by citations
- Marketing — 17 citations into it; #5,668 of 6,289 by trust here, #4,917 by citations
- Information Systems and Management — 11 citations into it; #1,544 of 3,842 by trust here, #485 by citations
Whom Veronica Liljander trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Veronica Liljander overall
Papers from Veronica Liljander's perspective
Ordered by how strongly the researchers Veronica Liljander trusts endorse each paper. Same corpus, a different order for every researcher.
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Working for free? Motivations of participating in open source projects (Proceedings of the Annual Hawaii International Conference on System Sciences)
- Internet retail customer loyalty: the mediating role of relational benefits
- Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions (Organ. Sci.)
- Consumer engagement in a virtual brand community: An exploratory analysis
- The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries (Journal of Advertising Research)
- Antecedents and purchase consequences of customer participation in small group brand communities
- Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment.
- Viral marketing: Motivations to forward online content
Their papers
- Customer engagement in a Facebook brand community (2012) — 950 citations
- Exploring consumer evaluations of e‐services: a portal site (2001) — 651 citations
- Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters (2002) — 127 citations