The loyalty of German soccer fans: does a team's brand image matter?

By Hans H. Bauer, Nicola E. Sauer, Stefanie Exler. 2005

92 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/28759e7741827770277348eef6312a67e3fbd27e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Martin Benkenstein
2. Sebastian Uhrich

In Sociology and Political Science

1. Martin Benkenstein
2. Sebastian Uhrich

Citations in the corpus

• Sport Stadium Atmosphere: Formative and Reflective Indicators for Operationalizing the Construct (2010, background): “Team sport events can be categorized as atmosphere dominant services (Turley & Fugate, 1992), which means that the experience of the atmosphere is a pivotal factor in the popularity of these events (Bauer et al., 2005; Holt, 1995; Uhrich & Königstorfer, 2009).”