Building customer relations over the Internet

By Hans H. Bauer, M. Grether, Mark P. Leach. 2002

503 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/578e831e83958be108568d0c4b9b34a24ffbed16

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Internet marketing and export market growth in Chile (2016, background): “The Internet can facilitate the development of marketing capabilities, such as marketing research capacity or customer relationship ability which are firm-specific and more difficult to duplicate across organizations (Bauer et al., 2002; Hamill & Gregory, 1997; Saban & Rau, 2005).”
The role of security, privacy, usability and reputation in the development of online banking (2007, background): “Therefore, commitment development has become a major objective of managers in order to establish stable relationships and networks with current customers (Bauer et al., 2002).”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “Interaction engagement with the site likely relies more on the provision of relevant information, which is known to enable customers to develop trust towards the marketer behind the site (Bauer et al., 2002).”
Online servicescapes, trust, and purchase intentions (2010, background): “A range of commentators observe that the extent, to which online buyers perceive that they are able to interact with sellers, constitutes a key aspect of the online servicescape (e.g. Bauer et al. , 2002; Srinivasan et al. , 2002).”
Relationship Between Customer Satisfaction and Loyalty on the Internet (2011, background): “Bauer et al. (2002) in a study into the impact of the”
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011, result): “This finding highlights the important role of relationship marketing in a B2B setting, and is aligned with past evidence suggesting that the internet and technology could be used as tools to build relationships (Sharma 2002; Bauer et al. 2002).”
The role played by perceived usability, satisfaction and consumer trust on website loyalty (2006, background): “Satisfaction has been linked to the trust in a relationship [50,11].”
Internet marketing capabilities and international market growth (2016, background): “0 quality of business network relationships between SME suppliers and MNC’s (Bauer et al., 2002; Sigala, 2007) through cross-border inter-organisational capabilities and processes (Jean, 2007; Jean,”
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use (2011, background): “Therefore, satisfaction can be conceptualized in the framework of the expectancy disconfirmation model as the result of a process of evaluation in which the benefit that the service encounter provides is compared with the expected benefits (Bauer, Grether, & Leach, 2002 ).”
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively (2009, background): “In the prepurchase stage, ease of navigation is crucial in determining which websites users normally commit to or abandon (Bauer et al. 2002).”
Tourist Satisfaction and Destination Loyalty intention: A Structural and Categorical Analysis (2006, background): “…at: http://www.researchgate.net/publication/228729451 Tourist satisfaction and destination loyalty intention: A structural and categorical analysis ARTICLE in INTERNATIONAL JOURNAL OF BUSINESS SCIENCE AND APPLIED MANAGEMENT · JANUARY 2006 Source: DOAJ CITATIONS 30 4 AUTHORS: Patricia Oom do…”
Customer relationship management research (1992‐2002): An academic literature review and classification (2005, background): “In addition, the rapid growth of the internet and its associated technologies has greatly increased the opportunities for marketing and has transformed the way relationships between companies and their customers are managed ( Bauer et al. , 2002”