How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion

By Hans H. Bauer, Daniel Heinrich, I. Martín. 2007

120 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/fe2fc5c2f8a93ffb393ae1858964ed37ae5afe37

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Citations in the corpus

What type of relationship do we have with loved brands (2014, background): “…(Jacoby and Chestnut, 1978), brand trust (Chaudhuri and Holbrook, 2001), brand attachment (Belaid and Behi, 2011; Park et al., 2010), brand passion (Bauer et al., 2004), brand romance (Patwardhan and Balasubramanian, 2011), brand tribalism (Veloutsou and Moutinho, 2009), and brand love (Ahuvia,…”
Brand passion: Antecedents and consequences (2013, background): “…affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer et al., 2007, p. 2190), which “describes the zeal and enthusiasm features of consumer–brand relationships” (Keh, Pang, & Peng, 2007, p. 84)…”
You’re so lovable: Anthropomorphism and brand love (2014, background): “Brand love refers to consumers’ love for brands and branded products or services (Ahuvia, 1992, 1993; Bauer et al, 2007; Albert et al, 2008, 2012; Lastovicka and Sirianni, 2011; Batra et al, 2012; Heinrich et al, 2012; Albert and Merunka, 2013; Fetscherin et al, 2014).”
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “Batra et al., 2012; Rageh Ismail and Spinelli 2012; Sarkar, 2011; Bauer et al., 2007, Caroll and Ahuvia, 2006; Motahari Nejad et al., 2014; Alavi & Siahrodi, 2014, have done researches on the effect of brand image on brand love.”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “…(e.g., Ahuvia, Batra, & Bagozzi, 2008; Albert et al., 2008; Batra et al., 2012; Heinrich et al., 2012) or similar constructs such as brand passion (Bauer et al., 2007; Swimberghe, Astakhova, & Wooldridge, in press) as well as extreme negative emotions such as anti-branding (Krishnamurthy & Kucuk,…”
A new dualistic approach to brand passion: Harmonious and obsessive (2014, background): “relationships between brand passion and consumers' acceptance for a higher price are shown to be significant in some (Bauer et al., 2007) but not in other studies (Albert et al.”