Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

By Hans H. Bauer, Stuart J. Barnes, T. Reichardt, Marcus Neumann. 2005

958 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6f4a6eff9623ca32616bbb7944e2979bdfc7b5b7

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Citations in the corpus

Stay Away From Me (2012, background): “This is particularly applicable to promotions using mobile phones (e.g., text messaging) due to geo-location technologies such as Global Positioning System (GPS) or Cell of Origin (COO) that allow marketers to localize cell-phone users (Bauer et al. 2005).”
Understanding consumer acceptance of mobile payment services: An empirical analysis (2010, background): “First, many people have not had any previous experience with new electronic services such as mobile payment systems (Bauer et al. 2005a).”
Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter? (2021, background): “(Bauer et al., 2005; Prodanova et al., 2018) Covid-19 news exposure (CNE) CNE: How much have you heard or learned about COVID-19 in the news?”
Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives (2016, background): “Moreover, the consumer behavior literature has strongly supported the argument that the causes of repurchase and use intentions of products or services are driven by hedonic values (Bauer et al., 2005).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “In a similar vein, Bauer et al. (2005), in probably the highest-cited paper on mobile marketing (with over 1100 citations by October 2019 according to Google Scholar), described mobile marketing as “ using the mobile phone as a means of conveying commercial content to customers ” (p. 181).”
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “Bauer, Reichardt, Barnes, and Neumann (2005) argued that the perceived accuracy, timeliness and usefulness of the information will have an effect on consumer attitudes towards advertising.”