Investigating the relationship between product involvement and consumer decision‐making styles

By Hans H. Bauer, Nicola E. Sauer, Christine Becker. 2006

209 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4afdfb98ed18ce60c1e94f54159af9a05fc52995

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michel Laroche
2. Marie-Odile Richard
3. M. Nepomuceno
4. Hannah R. Marriott
5. Graeme McLean
6. Kofi Osei-Frimpong
7. Michael D. Williams
8. Jiyoung Kim

In Organizational Behavior and Human Resource Management

1. Michel Laroche
2. Marie-Odile Richard
3. Sharron J. Lennon
4. Jiyoung Kim
5. Chen-Yi Peng
6. Y. Kim

Citations in the corpus

• How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories (2010, background): “Previous research provide support for the idea that involvement would be positively associated with evaluation difficulty and perceived risk (Xue, 2008; Bauer et al., 2006) due to the tension that involvement provokes in people.”