Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

By Hans H. Bauer, Nicola E. Stokburger‐Sauer, Stefanie Exler. 2008

513 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9d1adc7993e409a364f7dfc669d259114a4b1557

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chung-Chieh Hung
2. Yong Jae Ko
3. Ching-Yi Daphne Tsai
4. Akiko Arai
5. S. Ross
6. Shih-Hao Wu
7. Thilo Kunkel
8. J. Doyle

In Organizational Behavior and Human Resource Management

1. Chung-Chieh Hung
2. Yong Jae Ko
3. Ching-Yi Daphne Tsai
4. Akiko Arai
5. S. Ross
6. Shih-Hao Wu

In Social Psychology

1. Yong Jae Ko
2. S. Ross

Citations in the corpus

• Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty (2012, background): “The factors that help build fan loyalty have been the subjects of extensive research (Bauer et al., 2008; Funk & James, 2006; Heere & Dickson 2008).”
• Branding athletes: Exploration and conceptualization of athlete brand image (2014, background): “In fact, previous studies have found that brand image is an important antecedent of fan loyalty (Bauer et al., 2008; Bauer, Sauer & Schmitt, 2005).”