G. Smith

Marketing · with Diamantopoulos · 2005

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom G. Smith trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Richard R. Klink

Papers from G. Smith's perspective

Ordered by how strongly the researchers G. Smith trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  2. The impact of parent brand attribute associations and affect on brand extension evaluation
  3. Threats to the External Validity of Brand Extension Research
  4. The Influence of Positive Mood on Brand Extension Evaluations
  5. The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification
  6. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
  7. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
  8. The Impact of Brand Extension Introduction on Choice
  9. Conceptualising brand personality: A review and research propositions
  10. The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Their papers