Modeling the brand extensions' influence on brand image
By E. M. Salinas, J. Pérez. 2009
315 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/c37e7eeca553295cdf8396cf0a020d19a6569c97
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- M. Faraoni
- Hasan Yousef Aljuhmani
- Muneer Alrwashdeh
- David Martín-Consuegra
- Estrella Díaz
- Okechukwu Lawrence Emeagwali
- Silvia Ranfagni
In Sociology and Political Science
- M. Faraoni
- Hasan Yousef Aljuhmani
- Muneer Alrwashdeh
- David Martín-Consuegra
- Estrella Díaz
- Okechukwu Lawrence Emeagwali
- Silvia Ranfagni
Citations in the corpus
- The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, methodology): “The brand image section was assessed by adopting six items used by Martínez Salinas and Pina Pérez (2009).”
- Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, methodology): “Building on the brand image framework of, Martínez and Pina (2009), six items were included in the questionnaire.”