The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues

By Ryan J. Langan, Ali Besharat, Sajeev Varki. 2017

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e023b9db048ae875e80833938cde07259db73b51

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kerry E. Howell
2. Wilson Ozuem
3. Silvia Ranfagni

In Organizational Behavior and Human Resource Management

1. S. Rovai
2. Michelle Willis
3. Kerry E. Howell
4. Wilson Ozuem
5. Silvia Ranfagni

In Sociology and Political Science

1. Silvia Ranfagni

Citations in the corpus

• Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “A key characteristic of empathizers is attitudinal loyalty; this loyalty towards the brand causes reviews or complaints from other customers to have less influence on their decision to remain with the brand (Langan et al., 2017) and reduces their dissatisfaction with service failures.”
• The Impact of Electronic Word-of-Mouth on Customer Satisfaction (2019, unknown): “Finally, we did not incorporate several factors related to eWOM such as the quantity of eWOM, the quality of eWOM (e.g., perceived helpfulness of the reviews), and the variance of the eWOM (Langan, Besharat, & Varki, 2017).”