Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

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Consumer–brand relationship quality: When and how it helps brand extensions (2014, background): “…Journal of Business Other research examines contextual and individual factors that might affect extension judgments such as mood state (Barone, Miniard, & Romeo, 2000), rational/holistic versus analytic processing (Ahluwalia, 2008; Monga & John, 2007), and construal level (Kim & John, 2008).”
It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion (2009, background): “Empirical evidence supports this distinction (Freitas, Salovey, and Liberman 2001; Fujita et al. 2006; Kim and John 2008).”
Content and process priming: A review ☆ (2014, unknown): “Direct manipulations of the state of construal in an initial situation can influence the state of construal in a subsequent situation (e.g., Hansen, Kutzner, & Wänke, 2013; Kim & John, 2008; Liberman, Sagristano, & Trope, 2002).”