Ian Grime

Marketing · 2005

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Ian Grime trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Richard R. Klink

Papers from Ian Grime's perspective

Ordered by how strongly the researchers Ian Grime trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. The impact of parent brand attribute associations and affect on brand extension evaluation
3. Threats to the External Validity of Brand Extension Research
4. The Influence of Positive Mood on Brand Extension Evaluations
5. The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification
6. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
7. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
8. The Impact of Brand Extension Introduction on Choice
9. Conceptualising brand personality: A review and research propositions
10. The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Their papers

• The impact of brand extensions on brand personality: experimental evidence (2005) — 232 citations