Xuehua Wang

Marketing · with Yang · 2006–2010

A researcher in the Science corpus: 4 papers; trusts 14 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it; #2,885 of 6,289 by trust here, #4,031 by citations
• Sociology and Political Science — 18 citations into it; #10,833 of 22,756 by trust here, #13,305 by citations
• Organizational Behavior and Human Resource Management — 15 citations into it
• Tourism, Leisure and Hospitality Management — 6 citations into it

Whom Xuehua Wang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Fred D. Davis
2. G. Balabanis
3. Aron O'Cass
4. S. Czellár
5. Herbert W. Marsh
6. Joffre Swait
7. M. Sirgy
8. Adamantios Diamantopoulos
9. Traci H. Freling
10. Tülin Erdem

Who trusts Xuehua Wang overall

1. Siyoung Chung
2. Xiaoling Guo
3. Piyush Sharma
4. Zhilin Yang
5. David Martín-Consuegra
6. Alessandro Ancarani
7. Annie Chen
8. Hichang Cho

Papers from Xuehua Wang's perspective

Ordered by how strongly the researchers Xuehua Wang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
2. The psychology of interpersonal relations
3. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
4. Consumer evaluations of brand imitations
5. Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda
6. Brand Effects on Choice and Choice Set Formation Under Uncertainty
7. Does country of origin matter for low‐involvement products?
8. Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality
9. Self‐Validation of Cognitive Responses to Advertisements
10. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors

Their papers

• The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010) — 280 citations
• Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008) — 289 citations
• The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009) — 87 citations
• A review of research methodologies in international business (2006) — 253 citations