Alokparna (Sonia) Basu Monga

Social Psychology · 2007–2010

A researcher in the Science corpus: 3 papers; trusts 13 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Social Psychology — 24 citations into it; #6,667 of 15,694 by trust here, #6,804 by citations
• Marketing — 23 citations into it; #1,533 of 6,289 by trust here, #1,858 by citations
• Applied Psychology — 15 citations into it
• Sociology and Political Science — 11 citations into it; #6,680 of 22,756 by trust here, #7,774 by citations
• Experimental and Cognitive Psychology — 8 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Alokparna (Sonia) Basu Monga trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. A. Drolet
3. Deborah Roedder John
4. Richard E. Nisbett
5. N. Mandel
6. Kaiping Peng
7. Kevin Lane Keller
8. U. Kühnen
9. Zeynep Gürhan‐Canli
10. M. Luce

Who trusts Alokparna (Sonia) Basu Monga overall

1. A. Lalwani
2. Deborah Roedder John
3. S. Shavitt
4. Hakkyun Kim
5. Kyeongheui Kim
6. Linda D. Hollebeek
7. J. Teeny
8. Jos Hornikx
9. H. Bless
10. Jayati Sinha

Papers from Alokparna (Sonia) Basu Monga's perspective

Ordered by how strongly the researchers Alokparna (Sonia) Basu Monga trusts endorse each paper. Same corpus, a different order for every researcher.

1. Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking
2. The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
3. Culture and systems of thought: holistic versus analytic cognition. (Psychology Review)
4. Thinking about the self influences thinking in general: cognitive consequences of salient self-concept
5. Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective
6. The Shopping Momentum Effect
7. Reasons as Carriers of Culture: Dynamic vs. Dispositional Models of Cultural Influence on Decision Making
8. Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
9. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
10. Culture, control, and perception of relationships in the environment. (Journal of Personality and Social Psychology)

Their papers

• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking (2007) — 418 citations
• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation (2010) — 308 citations
• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008) — 227 citations