Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products

By Kristina Klein, Valentyn Melnyk. 2016

122 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/aad69852528e615dff6d7ed1356b1b40e12ec56c