V. Folkes

Marketing · 2003–2018

A researcher in the Science corpus: 6 papers; trusts 19 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 86 citations into it; #2,906 of 6,289 by trust here, #1,109 by citations
• Sociology and Political Science — 60 citations into it
• Social Psychology — 43 citations into it; #8,979 of 15,694 by trust here, #5,436 by citations
• Organizational Behavior and Human Resource Management — 42 citations into it
• Experimental and Cognitive Psychology — 29 citations into it
• Clinical Psychology — 20 citations into it
• Cognitive Neuroscience — 15 citations into it; #6,495 of 10,852 by trust here, #4,925 by citations
• Gender Studies — 10 citations into it

Whom V. Folkes trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. P. Aggarwal
2. J. K. Park
3. Matthew Thomson
4. Hyokjin Kwak
5. Susan Fournier
6. Robert A. Whelan
7. Jennifer Edson Escalas
8. Choong Whan Park
9. Deborah Roedder John
10. Ann L. McGill

Who trusts V. Folkes overall

1. Pierre Chandon
2. Brian Wansink
3. Jesper Clement
4. Eileen Fischer
5. Jenny van Doorn
6. B. Loken

Papers from V. Folkes's perspective

Ordered by how strongly the researchers V. Folkes trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. When Good Brands Do Bad
4. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
5. Self‐Construal, Reference Groups, and Brand Meaning
6. Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
7. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
8. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
9. Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
10. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Their papers

• The Positivity Effect in Perceptions of Services: Seen One, Seen Them All? (2003) — 139 citations
• Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies (2010) — 154 citations
• Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context (2004) — 210 citations
• The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant (2004) — 263 citations
• Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018) — 90 citations
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017) — 386 citations