Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective

By Jiseon Ahn, K. Back. 2018

122 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fed423bd89d6ed331eb1bf5881ca00d920b85be0