Invoking Social Norms

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Commitment and Behavior Change: Evidence from the Field (2013, background): “A second tactic demonstrates that signs referencing social norms positively influence guest behavior (Goldstein et al. 2007, 2008; Schultz, Khazian, and Zaleski 2008).”
Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2014, background): “…can remind consumers of their social esponsibilities to save the environment rather than have in mind nly their own personal needs and wants (Goldstein et al., 2007). or example, it can display the tent cards in a hotel’s bathroom o inform lodgers about the impact of the daily change of…”
Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions (2017, background): “In the context of hotels, invoking social norms and increasing anticipated guilt are a way of encouraging consumers to engage in sustainable behaviors (hotels’ linen-reuse programs, Goldstein et al., 2007; or reusing of towels, Theotokis and Manganari, 2015).”