Attendee-based brand equity

By Jin-Soo Lee, K. Back. 2008

214 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/adf75effe44f595a5894828eba2ffd7f6f044509

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Siva Muthaly
2. Hong-Youl Ha
3. Swinder Janda

In Organizational Behavior and Human Resource Management

1. Siva Muthaly
2. Hong-Youl Ha
3. Swinder Janda

In Sociology and Political Science

1. Siva Muthaly
2. Hong-Youl Ha
3. Swinder Janda

Citations in the corpus

• Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) (2014, unknown): “…in a variety of tourism contexts including: wineries (Lockshin & Spawton, 2001), hotels (Cobb-Walgren, Beal, & Donthu, 1995; Kayaman & Arasli, 2007; Kim, Kim, & An, 2003; Kim, Jin-Sun, & Kim, 2008), restaurants (Kim & Kim, 2005), conferences (Lee & Back, 2008) and airlines (Chen & Tseng, 2010).”
• Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands (2018, unknown): “…those in the tourism and hospitality field, have followed his CBBE model with some level of modification, depending on the product context (e.g., Boo, Busser, & Baloglu, 2009; Kashif, Samsi, & Sarifuddin, 2015; Lee & Back, 2008; Vinh & Nga, 2015; Washburn & Plank, 2002; Yoo & Donthu, 1997, 2001).”
• Development of brand equity: evaluation of four alternative models (2010, background): “Lee and Back (2008) similarly find empirical evidence supporting this relationship in the branding context.”