Explaining behavioural intentions toward co-branded products

By Bernd Helmig, J. Huber, Peter S. H. Leeflang. 2007

121 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/415e448307c47ffe8bd4f66ff6f7cc3b0014bfa8