Advanced Methods for Modeling Markets

By Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen Pauwels. 2017

67 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/ef20101021e44ec1ee9674d5f4d8fff8b507e193