The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

By Xueming Luo, C. Bhattacharya. 2009

956 citations recorded by the source corpus.

Subfields: Accounting, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/66d7249bf13ba2c6d18eb1d8abaacafb2a835663

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Citations in the corpus

Which Dimensions of Social Responsibility Concern Financial Investors? (2013, background): “However, Marsat and Williams (2011) using MSCI ESG ratings (formerly Innovest) over a later period (2005–2009) observe a negative impact of the responsible behavior on the corporate market value.”
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014, background): “The majority of these studies show a positive effect and recent work demonstrates that CSR also reduces firm-specific risk (Luo and Bhattacharya 2009).”
Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance (2017, background): “Studies have found that CSR increases firm value whereas CSI detracts from firm value (e.g., Gregory, Tharyan, &Whittaker, 2014; Jo &Na, 2012; Luo & Bhattacharya, 2009).”
Value-Enhancing Capabilities of CSR: A Brief Review of Contemporary Literature (2014, background): “So, superior quality CSR performance positively affects the value of the ﬁrm, not only in the short term, but also in the long run (Waddock & Graves, 1997; Luo & Bhattacharya, 2009; Eccles et al., 2013).”
Strategic CSR: A Concept Building Meta‐Analysis (2019, positive): “More recent research supports this conclusion (Bansal and Clelland, 2004; Lee and Faff, 2009; Luo and Bhattacharya, 2009; Oikonomou et al., 2012), showing that stock price crash risk (Kim et al., 2014) and firm default risk (Sun and Cui, 2014; Verwijmeren and Derwall, 2010) are both reduced by CSR…”
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective (2011, methodology): “As a starting point, we use Carhart’s (1997) four-factor model, which Luo and Bhattacharya (2009), Sood and Tellis (2009), and Sorescu, Shankar, and Kushwaha (2007), among others, have applied to a marketing context. The model extends the well-known capital asset pricing model (CAPM) and explains a ”
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information (2011, background): “Based on the reasoning of generalized exchange that CSR benefits, and thus is appreciated by, consumers as members of broader society, research has argued for CSR to shield firms from scrutiny by enabling them to trade upon general goodwill with consumers and stakeholder communities (Luo and Bhattac”
Corporate Social Responsibility and CEO Risk-Taking Incentives (2016, positive): “Recently, Luo and Bhattacharya (2009) further Electronic copy available at: https://ssrn.com/abstract=2828267 8 show that CSR reduces firm-idiosyncratic risk.”
Corporate Social Responsibility and Firm Financial Performance: The Mediating Role of Productivity (2016, background): “Taken as a whole, our findings in Tables 2 and 3 document a significant correlation between CSP and TFP as well as a significant partial mediation effect of TFP on CSP–CFP relationship, thus lending strong support for hypotheses 1 and 2.”
CSR, Innovation, and Firm Performance in Sluggish Growth Contexts: A Firm-Level Empirical Analysis (2015, background): “In a more recent contribution, Luo and Bhattacharya (2009) also show that the simultaneous pursuit of CSR, advertising, and R&D may be financially detrimental, because it increases firm idiosyncratic risk.”
Corporate social responsibility and dividend policy (2018, positive): “…2011), stronger loyalty from investor or customer (Luo and Bhattacharya, 2009; Albuquerque et al., 2014; Jo and Na, 2012), good reputation or social capital (Luo and Bhattacharya, 2009), and/or larger investor bases with less information asymmetry …”
ESG Shareholder Engagement and Downside Risk (2018, background): “…that negative events occur (Kim, Li, and Li, 2014; Krueger, 2015), and also reduce firm risk more generally (Albuquerque, Koskinen, and Zhang, 2019; Jo and Na, 2012; Godfrey, Merrill, and Hansen, 2009; Luo and Bhattacharya, 2009; Oikonomou, Brooks, and Pavelin, 2012; Monti et al., 2018).”
Corporate social responsibility and corporate cash holdings (2016, methodology): “Second, panel fixed effect estimation methods may result in a substantial loss of information if csr is highly persistent (Guenster et al., 2011). total assets (reta) and diversification (diver) (Ferreira and Laux, 2007; Luo and Bhattacharya, 2009).”