Building Models for Marketing Decisions

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Moving from Free to Fee: How Online Firms Market to Change Their business Model Successfully. (2008, methodology): “16 This rolling-window analysis (Leeflang et al. 2000; Swanson and White 1997) uses a data sample of fixed size, which allows for direct comparisons between the estimates in different windows.”
Spatial effects in regional tourism growth (2014, background): “As suggested by LeSage and Fischer (2008) and Cuaresma, Doppelhofer, and Feldkircher (2012), most independent variables specified in the spatial growth regression model use the values for the initial year of the research period to explain the variation in tourism growth rates.”
International market segmentation: issues and perspectives (2002, background): “While we see great progress in domestic segmentation modeling, due to the growing availability of these data (Leeflang & Wittink, 2000; Wedel, Kamakura, & Böckenholt, 2000), the lack of calibration equivalence is a serious barrier to their use in international segmentation.”
Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition (2010, background): “…disciplines framework because it is grounded in industrial economics theory (Porter, 1980, 1981; Tallon, 2007) and because of its marketing emphasis and prior application to marketing strategy issues (Krasnikov & Jayachandran, 2008; Leeflang & Wittink, 2000; Schnaars, 1991; Slater et al., 1997).”