Allen M. Weiss

Marketing · 2002–2008

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 17 citations into it; #3,950 of 6,289 by trust here, #2,280 by citations
• Management Science and Operations Research — 10 citations into it; #8,383 of 11,946 by trust here, #5,316 by citations
• Strategy and Management — 6 citations into it; #7,294 of 10,874 by trust here, #6,284 by citations
• Sociology and Political Science — 5 citations into it

Whom Allen M. Weiss trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter S. H. Leeflang
2. Koen Pauwels
3. D. Wittink
4. Christopher T. Lowenkamp

Who trusts Allen M. Weiss overall

1. Joost Rietveld
2. Goran Roos
3. Richard J. Arend

Papers from Allen M. Weiss's perspective

Ordered by how strongly the researchers Allen M. Weiss trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
2. Conflict Theory, Economic Conditions, and Homicide
3. Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
4. What to Say When: Advertising Appeals in Evolving Markets
5. Building Models for Marketing Decisions
6. The Category-Demand Effects of Price Promotions
7. The Value Relevance of Brand Attitude in High-Technology Markets
8. Competitive Reactions to Advertising and Promotion Attacks
9. ROOT-N-CONSISTENT SEMIPARAMETRIC REGRESSION
10. On Estimating Regression

Their papers

• Moving from Free to Fee: How Online Firms Market to Change Their business Model Successfully. (2008) — 216 citations
• Assessing When Increased Media Weight of Real-World Advertisements Helps Sales (2002) — 149 citations