Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception

By Sara Kim, Ann L. McGill. 2011

458 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/680999688fe0ad59923228a3163a25d2a6176987

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “…anthropomorphic features are incorporated in AI-enabled products: anthropomorphic cues increase trust toward self-driving cars (Waytz, Heafner, and Epley 2014) and reduce perceived risk when consumers are in a position of power (Kim and McGill 2011), as when they interact with a virtual assistant.”
“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction (2021, background): “Power as a psychological construct is defined as an individual's relative capacity to exert asymmetric control over certain outcomes, the states of others, and/or valued resources in accordance with his or her own will (Keltner et al., 2003; Kim & McGill, 2011; Magee & Galinsky, 2008).”
The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “Though they do not directly examine the intuition, prior researchers have suggested that anthropomorphism may occur on a continuum that ranges from being shallow and based on human schema to being rather deep and based on mind attribution (Aggarwal & McGill, 2017; Guthrie, 1993; Kim & McGill, 2011).”
The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images (2013, background): “Recent studies have only begun to explore some of these questions (e.g., Aggarwal & McGill, 2007; Chandler & Schwarz, 2010; Epley et al., 2007; Epley et al., 2008; Kim & McGill, 2011).”
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, methodology): “Such a tendency appears to be so pervasive that it has recently attracted the attention of marketing scholars (for example, Kim and McGill, 2011; Aggarwal and McGill, 2012), who investigated anthropomorphism with respect to branded products.”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “…anthropomorphism of a brand through visual cues; for example, by making the brand's features resemble a human face (e.g., Hur, Koo, & Hofmann, 2015; Kim, Chen, & Zhang, 2016) or body (e.g., Kim & McGill, 2011; Touré-Tillery & McGill, 2015) or by representing it as an avatar (Nowak & Rauh, 2005).”
The effect of social exclusion on consumer preference for anthropomorphized brands (2017, methodology): “As a manipulation check for anthropomorphism, participants then answered two questions adapted from Kim and McGill (2011): “The brand feels like a person”; “It seems the brand has free will” (1 = strongly disagree; 9 = strongly agree).”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, background): “The relationships organizations are able to manifest between customers and their brands have become an important focus in marketing (Fournier, 1998; Fournier & Avery, 2011; Fournier, Dobscha, & Mick, 1998).”
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, methodology): “In combination, these results provide further insights into brand anthropomorphization theory and practice (Aggarwal and McGill 2007; Kim and McGill 2011) because they show that the effect of anthropomorphism depends on the types of interactions established between consumers and humanized entities.”