The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant

By V. Folkes, Shashi Matta. 2004

263 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9e89217c8593f89594a613b5a2d6c2fc9c7f6021

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Pierre Chandon
2. Brian Wansink
3. Jesper Clement

In Marketing

1. Brian Wansink
2. Pierre Chandon
3. Jesper Clement
4. Aradhna Krishna
5. Norbert Schwarz
6. Jonathon P. Schuldt

In Social Psychology

1. Pierre Chandon
2. Brian Wansink
3. Jesper Clement
4. Charles Spence

Citations in the corpus

• Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation (2007, background): “…because the shape of the psychophysical function is driven by automatic, low-level perceptual processes; this has been documented in multiple psychophysical studies (Folkes and Matta 2004; Krider, Raghubir, and Krishna 2001; Raghubir and Krishna 1996, 1999; Wansink and Van Ittersum 2003).”
• Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007, background): “They make, on the other hand, extensive judgements from what they see, e.g. packaging that gets more attention is also judged to contain more (Folkes and Matta, 2004).”
• Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “Unfortunately, visual cues linked to sizes and shapes can lead to dramatic estimation inaccuracies (Chandon & Wansink 2007b; Folkes & Matta 2004; Krider, Raghubir & Krishna 1 Forecast obtained from the NIH body weight simulator http://bwsimulator.niddk.nih.gov.”