Hyokjin Kwak
Sociology and Political Science · 2004–2015
A researcher in the Science corpus: 4 papers; trusts 7 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 45 citations into it; #8,621 of 22,756 by trust here, #6,533 by citations
- Social Psychology — 36 citations into it
- Marketing — 35 citations into it; #2,281 of 6,289 by trust here, #1,774 by citations
- Cognitive Neuroscience — 13 citations into it
- Organizational Behavior and Human Resource Management — 12 citations into it
- Literature and Literary Theory — 8 citations into it
Whom Hyokjin Kwak trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- P. Aggarwal
- Andrew F. Hayes
- Sara Kim
- Lisa E. Bolton
- Ann L. McGill
- Rohini Ahluwalia
- Andrew Li
- Allison R. Johnson
- G. Reeder
- Daniel Kahneman
Who trusts Hyokjin Kwak overall
- D. Macinnis
- V. Folkes
- Artyom Golossenko
- Marina Puzakova
- Roland Schroll
- P. Aggarwal
- Linyun W. Yang
- R. Perez‐Vega
- Cammy Crolic
Papers from Hyokjin Kwak's perspective
Ordered by how strongly the researchers Hyokjin Kwak trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- Theory-based bias correction in dispositional inference: The fundamental attribution error is dead, long live the correspondence bias
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
- Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature
- Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
- When consumers care about being treated fairly: The interaction of relationship norms and fairness norms
- CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market
- The psychology of interpersonal relations
- Role of Relationship Norms in Processing Brand Information
- Mapping the Moral Domain (Journal of Personality and Social Psychology)
Their papers
- When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2013) — 387 citations
- Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015) — 128 citations
- Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands (2009) — 125 citations
- Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea (2004) — 98 citations