Rajagopal Raghunathan
Marketing · 2001–2008
A researcher in the Science corpus: 7 papers; trusts 7 researchers and is trusted by 15 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 25 citations into it; #1,421 of 6,289 by trust here, #736 by citations
- Sociology and Political Science — 18 citations into it; #6,271 of 22,756 by trust here, #5,668 by citations
- General Decision Sciences — 12 citations into it; #1,330 of 1,995 by trust here, #639 by citations
- Applied Psychology — 11 citations into it; #845 of 3,868 by trust here, #481 by citations
- Social Psychology — 11 citations into it; #8,408 of 15,694 by trust here, #2,505 by citations
Whom Rajagopal Raghunathan trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Ran Kivetz
- Sigal G. Barsade
- J. Irwin
- Itamar Simonson
- J. Lerner
- Brian Wansink
- Herbert A. Simon
- R. Chitturi
- D. Norman
- Dan Ariely
Who trusts Rajagopal Raghunathan overall
- R. Chitturi
- M. Luchs
- Michel Tuan Pham
- J. Alba
- Aradhna Krishna
- Joel B. Cohen
- Kineta Hung
- Chun-Tuan Chang
- Thomas Allard
- Melissa G. Bublitz
Papers from Rajagopal Raghunathan's perspective
Ordered by how strongly the researchers Rajagopal Raghunathan trusts endorse each paper. Same corpus, a different order for every researcher.
- Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
- Beyond valence: Toward a model of emotion-specific influences on judgement and choice
- The Ripple Effect: Emotional Contagion and its Influence on Group Behavior
- Judgment under emotional certainty and uncertainty: the effects of specific emotions on information processing. (Journal of Personality and Social Psychology)
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Emotional Contagion Effects on Product Attitudes
- Should we delight the customer?
- Can “Low-Fat” Nutrition Labels Lead to Obesity?
- Emotional design : why we love (or hate) everyday things
- Satisfaction: A Behavioral Perspective on the Consumer
Their papers
- Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008) — 1,208 citations
- Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences (2007) — 473 citations
- Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product (2001) — 147 citations
- Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences (2006) — 269 citations
- The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products (2006) — 1,252 citations
- Informational Properties of Anxiety and Sadness, and Displaced Coping (2006) — 216 citations
- Mood as a resource in processing self-relevant information (2001) — 91 citations