Kineta Hung
Marketing · 2000–2014
A researcher in the Science corpus: 8 papers; trusts 21 researchers and is trusted by 15 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 30 citations into it; #1,429 of 6,289 by trust here, #1,369 by citations
- Sociology and Political Science — 25 citations into it; #6,531 of 22,756 by trust here, #5,447 by citations
- Organizational Behavior and Human Resource Management — 21 citations into it
- Social Psychology — 17 citations into it
- Literature and Literary Theory — 16 citations into it; #1,761 of 2,496 by trust here, #606 by citations
- Strategy and Management — 15 citations into it; #4,981 of 10,874 by trust here, #4,683 by citations
- Gender Studies — 12 citations into it; #1,010 of 4,924 by trust here, #1,110 by citations
- Communication — 11 citations into it
Whom Kineta Hung trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Matthew Thomson
- Peter Vorderer
- Kenneth A. Bollen
- Arthur A. Raney
- David C. Giles
- John Maltby
- Silvia Knobloch-Westerwick
- Thomas E. Ruggiero
- Christoph Klimmt
- K. Chan
Who trusts Kineta Hung overall
- Hye Jin Yoon
- Shu-Chuan Chu
- Xiaoyun Chen
- Steve Oakes
- M. Zander
- Christy M. K. Cheung
- Yoojung Kim
- Justin Paul
- Virginie Maille
- L. J. Liang
Papers from Kineta Hung's perspective
Ordered by how strongly the researchers Kineta Hung trusts endorse each paper. Same corpus, a different order for every researcher.
- Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
- Thou shalt worship no other gods — unless they are celebrities: the relationship between celebrity worship and religious orientation
- The role of media figures in adolescent development: relations between autonomy, attachment, and interest in celebrities
- It's all entertainment—sure. But what exactly is entertainment? Communication research, media psychology, and the explanation of entertainment experiences
- Moral Judgment as a Predictor of Enjoyment of Crime Drama
- The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
- Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising
- Uses and Gratifications Theory in the 21st Century
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
- Regret: A Model of its Antecedents and Consequences in Consumer Decision Making
Their papers
- The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes (2007) — 397 citations
- When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides: (2008) — 591 citations
- Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising (2007) — 142 citations
- Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement (2014) — 178 citations
- Assessing Celebrity Endorsement Effects in China (2011) — 185 citations
- Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity (2007) — 158 citations
- A social institutional approach to identifying generation cohorts in China with a comparison with American consumers (2007) — 166 citations
- Narrative Music in Congruent and Incongruent TV Advertising (2000) — 112 citations