Emotional Contagion Effects on Product Attitudes

By Daniel J. Howard, Charles E. Gengler. 2001

363 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/89105d7b48d61e78413bf7cf65758a9a56525d4b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

In Marketing

In Sociology and Political Science

Citations in the corpus

7 Emotion in Organizations: A Review and Theoretical Integration (2007, background): “For example, placing a physical barrier to prevent participants from seeing each other limits the impact of participants' mood on their interaction partners ( Carnevale & Isen, 1986 ; Howard & Gengler, 2001 ).”
Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion (2017, background): “For example, in advertising, the presence of an emotionally expressive presenter has been found to increase viewers' liking of the focal product (Howard and Gengler, 2001).”
Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being (2017, background): “It is widely understood that consumers’ emotions significantly influence the evaluation of their experience (Howard and Gengler 2001; Hosany et al. 2015), and positive emotions are associated with memorable experiences (Tung and Ritchie 2011).”
Emotion is for influence (2011, background): “With regard to attitudes, evidence from studies on consumer behaviour (e.g., Howard & Gengler, 2001; Pugh, 2001) converges with lab studies on attitude formation (Van Kleef & Van den Berg, 2011) in supporting the main postulates of EASI theory.”
Test of a service profit chain model in the retail banking sector (2005, background): “Howard and Gengler (2001), for instance, demonstrated that exposing receivers to happy senders they liked, resulted in receivers having a positive attitudinal bias toward a product.”
The interpersonal effects of emotion intensity in customer service: Perceived appropriateness and authenticity of attendants' emotional displays shape customer trust and satisfaction (2018, neutral): “…emotional displays by bank tellers and shoe salesmen were associated with more positive a ﬀ ect in customer reports (Pugh, 2001; Tsai & Huang, 2002), and ambiguous products were assessed more favorably when presented by a smiling person due to positive emotional linkage (Howard & Gengler, 2001).”
Emotional influence at work: Take it EASI (2012, neutral): “Howard and Gengler (2001) showed that people who were exposed to the positive mood of another person while evaluating a product caught the other person’s positive mood, and as a result felt more positively about the product.”
Emotional contagion in organizational life (2018, background): “This finding is very similar to that of Howard and Gengler (2001), who found that smiling mimicry was necessary for emotional contagion to occur within a laboratory setting.”
Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences (2006, background): “The affect contagion literature (Barsade 2002; Howard and Gengler 2001) suggests that how others feel about a shared stimulus influences how people feel about it.”