Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences

By R. Chitturi, Rajagopal Raghunathan, Vijay Mahajan. 2007

473 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a081e6387cedae4b2990bf28a6be608b2e16fff0

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Citations in the corpus

Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008, methodology): “Based on Higgins (1997), Higgins (2001), and Chitturi, Raghunathan, and Mahajan (2007), we group the emotions of confidence and security by averaging them to form a measure of prevention emotions, and averaging the emotions of excitement and cheerfulness to form a measure of promotion emotions.”
“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes? (2015, methodology): “As discussed previously, hedonic attributes can fulfill promotion goals leading to greater excitement (Chitturi et al. 2007).”
Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions: Motives for User-Developed Solutions (2015, unknown): “A study by Chitturi et al. (2007) focused on the interplay between these two dimensions to examine emotional and cognitive aspects of consumer behavior.”
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013, methodology): “After reviewing marketing documents (e.g., catalogs, and webpages) and previous studies about mobile phone shoppers’ perceptions (e.g., Chitturi, Raghunathan, and Mahajan 2007; Riquelme 2001), we selected the eight salient attributes for use in the pretest.”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “Such actions can be inferred from consumer reviews (Dawes, Singer, and Lemons 1972), advertising (Deighton 1984), past experiences (Day 1977), and of particular interest in this article, how the product looks (Bloch 1995; Chitturi, Raghunathan, and Mahajan 2007; Noseworthy and Trudel 2011).”
The impact of experiential consumption cognitions and emotions on behavioral intentions (2008, background): “According to Chitturi et al. (2007), emotions precede choice rather than follow.”