Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence

By Ran Kivetz, Itamar Simonson. 2002

587 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/0a14ea4f6affdd8c9cdfeb8d4693a850664c8898

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Citations in the corpus

Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior. (2007, unknown): “Kivetz and Simonson (2002) used a similar rationale in an investigation of what they term hyperopia, or reverse self-control.”
The goal construct in social psychology. (2007, unknown): “…comes at the expense of foregoing low-order desires or temptations (Ariely & Wertenbroch, 2002; Baumeister, Heatherton et al., 1994; Dhar & Wertenbroch, 2000; Gollwitzer & Moskowitz, 1996; Kivetz & Simonson, 2002; Kuhl & Beckmann, 1985; Loewenstein, 1996; Metcalfe & Mischel, 1999; Rachlin, 1997).”
For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign (2013, background): “, 2009; Khan and Dhar, 2007), choices with different levels of cultural sophistication (Khan and Dhar, 2007), or the purchasing of luxury goods (Kivetz and Simonson, 2002).”
Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008, background): “As discussed earlier, there is a conceptual parallel between necessities-needsutilitarian benefits and luxuries-wants-hedonic benefits (Chernev 2004; Chitturi, Raghunathan, and Mahajan 2007; Higgins 1997; Kivetz and Simonson 2002b).”
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005, background): “Hedonic consumption evokes a sense of guilt (Kivetz and Simonson 2002a, b; Prelec and Loewenstein 1998; Strahilevitz and Myers 1998).”
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002, background): “Recent research has examined the notion that some consumers may overconstrain their purchases and consumption of luxuries (e.g., Kivetz and Simonson 2002; Prelec and Loewenstein 1998; Thaler 1980, 1985, 1999).”
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior (2008, background): “However, recent research challenges this approach and suggests that consumers often suffer from a reverse selfcontrol problem—namely, excessive farsightedness and overcontrol, or “hyperopia” (Kivetz and Keinan 2006; Kivetz and Simonson 2002). Hyperopic consumers overemphasize virtue and necessity at”
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs (2003, background): “…substitution costs, that is, the disutility that consumers incur by purchasing a particular brand that they would not have otherwise bought (Blattberg and Neslin 1990). required effort and the rewards that can be earned (see, e.g., Drèze and Hoch 1998; Kivetz and Simonson 2002a; Soman 1998).”
Emotions by Design: A Consumer Perspective (2009, background): “However, choosing a product with superior hedonic design over one with superior utilitarian design also generates feeling of guilt due to violation of precedence principle (Chitturi et al. 2007; Kivetz & Simonson, 2002b).”