Kendall Goodrich

Marketing · 2011–2015

A researcher in the Science corpus: 4 papers; trusts 10 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

Whom Kendall Goodrich trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Hofstede
  2. Chang-Hoan Cho
  3. Hairong Li
  4. Peter R. Magnusson
  5. Rik Pieters
  6. Michael Minkov
  7. R. Heath
  8. M. Wedel
  9. Steven M. Edwards
  10. Kenneth C. Wilbur

Who trusts Kendall Goodrich overall

  1. Daniel Belanche
  2. Hao Li
  3. Jing Zhang
  4. Hank Rothgerber

Papers from Kendall Goodrich's perspective

Ordered by how strongly the researchers Kendall Goodrich trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
  2. Measuring the Intrusiveness of Advertisements: Scale Development and Validation
  3. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  4. Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks
  5. Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies
  6. Convergence and divergence in consumer behavior: implications for international retailing
  7. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (Marketing science (Providence, R.I.))
  8. The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
  9. Cultures and Organizations: Software of the Mind, 3rd ed.
  10. A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework

Their papers