The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
By T. Cline, James J. Kellaris. 2007
137 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Gender Studies, Social Psychology
View Paper: https://www.semanticscholar.org/paper/df6d2c2cfa1b4e4a32b65e560b9527c4cd531fcd
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In Experimental and Cognitive Psychology
In Gender Studies
- Julia Plagemann
- Julia Sollwedel
- Martin Eisend
- Kendall Goodrich
- Thomas Hove
- Rodney Graeme Duffett
- Linda D. Hollebeek
- Jörg Matthes
In Social Psychology
- Julia Plagemann
- Julia Sollwedel
- Dennis F. Galletta
- Martin Eisend
- Kendall Goodrich
- Rodney Graeme Duffett
- Linda D. Hollebeek
- Johannes Knoll
Citations in the corpus
- How humor in advertising works: A meta-analytic test of alternative models (2011, background): “…with the explanation of congruency effects of incidental affect on evaluation: evaluations are assimilated toward affective states because these states cue mood-consistent materials in memory, which then color perceptions of and thoughts about a target (Cline and Kellaris 2007; Isen et al. 1978).”
- Consumer Reactions to Intrusiveness Of Online-Video Advertisements (2015, background): “• Informational and humor content employed the following 7-point scales: “The ad I saw was... helpful, important, informative, useful (Informativeness; Edwards et al., 2002) and “The advertisement I saw was…humorous, funny, amusing, playful (Humor; Cline and Kellaris, 2007).”
- Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014, background): “Message-related humor increases attention and thus processing and memory of message claims (Cline and Kellaris 2007; Madden and Weinberger 1982).”
- The multidimensional nature and brand impact of user-generated ad parodies in social media (2011, background): “Humour has long been a popular advertising technique, and researchers have examined it from a variety of perspectives (see, for example, Weinberger et al. 1995; Zhang 1996; Alden et al. 2000; Cline et al. 2003; Zhang & Zinkhan 2006; Cline & Kellaris 2007; Shabbir & Thwaites 2007).”