Hao Li

Marketing · with Lo · 2015

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Hao Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Annie Lang
  2. Patrali Chatterjee
  3. Kendall Goodrich
  4. M. Wedel
  5. Chang-Hoan Cho
  6. Leif D. Nelson
  7. R. Hunt
  8. M. Clark
  9. Rik Pieters
  10. Steven M. Edwards

Who trusts Hao Li overall

  1. Zahra Seyedghorban

Papers from Hao Li's perspective

Ordered by how strongly the researchers Hao Li trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The limited capacity model of mediated message processing
  2. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  3. A Review of Eye-Tracking Research in Marketing
  4. Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
  5. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
  6. BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
  7. The Structure of Value: Accounting for Taste George Mandler
  8. Anarchy of effects? Exploring attention to online advertising and multiple outcomes
  9. Distinctiveness and memory.
  10. ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES

Their papers