WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?

By Chang-Hoan Cho, University of Texas at Austin) is an as-. 2004

832 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Mobile-banking adoption by Iranian bank clients (2014, background): “In addition, Cho and Cheon (2004) indicated that the final acceptance value is 0.”
E-commerce in Your Inbox: Product Recommendations at Scale (2015, background): “We set a daily budget of distinct recommendations each algorithm is allowed to make for a user to K = 20, based on an estimate of optimal number of ads users can effectively perceive daily [7].”
Missing the Mark (2011, unknown): “To control for group differences in Internet use (the amount of time participants use the Internet in an average week) and Internet experience (how long they had been using the Internet), these variables were included as covariates for all calculations.”
Measuring Trust In Advertising (2009, methodology): “The measures were taken from Obermiller and Spangenberg (1998) and Cho and Cheon (2004).”
The Deceptiveness of Sponsored News Articles (2016, background): “All four of these characteristics are all things that native ad disclosures share with general online display advertising, which consumers have shown a tendency to disfavor and avoid (Cho & Cheon, 2004).”
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015, background): “, they are actively searching for information) (Cho and Cheon 2004; Ha and McCann 2008).”