Convergence and divergence in consumer behavior: implications for international retailing

By M. Mooij, G. Hofstede. 2002

708 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a1d13715d86d1eeb6bcf56216d62cd18fbab7d55

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Citations in the corpus

Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers (2004, background): “However, converging technologies and disappearing income differences across countries will not necessarily lead to homogenization of consumer behaviors ( De Mooij and Hofstede, 2002”
A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, background): “Indeed, previous studies showed that the distance between cultures is a fairly stable dimension in cross-cultural research (De Mooij and Hofstede 2002 ; Hofstede 2001 ).”
Global Customer Engagement (2018, background): “The masculinity dimension focuses on the variation of the self-concept, individual identity, and a sense of achievement and individuality (De Mooij and Hofstede 2002).”
Understanding and Managing International Growth of New Products (2004, background): “Prior research suggests that distinct cultural traits underlie systematic differences in consumer behavior (de Mooij & Hofstede, 2002; Lynn, Zinkhan, & Harris, 1993; Steenkamp, 2001), especially differences in response to new products (Jain & Maesincee, 1998; Steenkamp, ter Hofstede, & Wedel, 1999;…”
Globalisation and food consumption in tourism (2012, background): “Likewise, de Mooij and Hofstede (2002) contend that as consumer incomes converge across countries, cultural values will become prominent in explaining more differences in country-level consumption behaviour.”
How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences (2014, methodology): “Correlation analysis and stepwise linear regression were used to evaluate cultural influences (e.g., De Mooij and Hofstede 2002) on the use of social media and other sources in the purchase decision-making process (see Table 2 for the summary of results).”
The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea (2012, background): “Thus, it becomes increasingly important to understand responsible consumer behavior and purchasing within a cultural context (De Mooij & Hofstede, 2002 ).”
Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter? (2015, background): “In addition, increased cultural distance creates significant challenges for FA managers, who need to understand the host country’s consumer psychology and behavior, competitor reaction patterns, and business and networking rules (De Mooij and Hofstede 2002).”