R. Heath

Marketing · 2005–2009

A researcher in the Science corpus: 3 papers; trusts 6 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 7 citations into it; #5,595 of 6,289 by trust here, #3,763 by citations

Whom R. Heath trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer L. Aaker
2. Rik Pieters
3. Gavan J. Fitzsimons
4. M. Wedel
5. Richard P. Bagozzi
6. Susan Fournier

Who trusts R. Heath overall

1. Kendall Goodrich
2. R. Bilro
3. A. Nairn
4. C. Botsaris
5. Micael Dahlen
6. Terry Daugherty

Papers from R. Heath's perspective

Ordered by how strongly the researchers R. Heath trusts endorse each paper. Same corpus, a different order for every researcher.

1. When Good Brands Do Bad
2. Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects
3. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
4. The social psychology of consumer behaviour
5. Neural correlates of behavioral preference for culturally familiar drinks. (Neuron)
6. Beyond valence: Toward a model of emotion-specific influences on judgement and choice
7. The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
8. Prospect theory: An analysis of decision under risk Econometrica 47
9. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
10. Consumer Choice between Hedonic and Utilitarian Goods

Their papers

• Emotional Engagement: How Television Builds Big Brands At Low Attention (2009) — 123 citations
• Brand Relationships: Strengthened by Emotion, Weakened by Attention (2006) — 164 citations
• Measuring Affective Advertising: Implications of Low Attention Processing on Recall (2005) — 103 citations