Kenneth C. Wilbur

Marketing · 2008–2015

A researcher in the Science corpus: 3 papers; trusts 6 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it; #4,911 of 6,289 by trust here, #4,917 by citations
• Economics and Econometrics — 28 citations into it
• Strategy and Management — 20 citations into it; #8,748 of 10,874 by trust here, #8,506 by citations

Whom Kenneth C. Wilbur trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Steven T. Berry
2. Jean-Charles Rochet
3. Aviv Nevo
4. Lars Peter Hansen
5. Mark Armstrong
6. Kenneth Train
7. Marc Rysman
8. Simon P. Anderson

Who trusts Kenneth C. Wilbur overall

1. Robert C. Seamans
2. Kendall Goodrich

Papers from Kenneth C. Wilbur's perspective

Ordered by how strongly the researchers Kenneth C. Wilbur trusts endorse each paper. Same corpus, a different order for every researcher.

1. Estimating Discrete-Choice Models of Product Differentiation
2. Platform competition in two sided markets
3. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
4. The Market Valuation of Internet Channel Additions
5. Alternative Models for Moment Inequalities
6. Identification of Endogenous Social Effects: The Reflection Problem
7. The Direct and Indirect Effects of Advertising Spending on Firm Value
8. Weathering product-harm crises
9. The Effect of Customer Satisfaction on Consumer Spending Growth
10. Investor Psychology and Asset Pricing

Their papers

• Structural models of complementary choices (2014) — 38 citations
• Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management (2015) — 120 citations
• A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008) — 362 citations