How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

By Kendall Goodrich, Marieke de Mooij. 2014

292 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0233d95a28c269e8bd33abf801a140e12576f095