Jing Zhang
Sociology and Political Science · with Mao · 2008–2016
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 19 citations into it; #14,737 of 22,756 by trust here, #11,516 by citations
- Marketing — 13 citations into it; #4,025 of 6,289 by trust here, #5,863 by citations
- Information Systems and Management — 11 citations into it; #2,496 of 3,842 by trust here, #2,060 by citations
Whom Jing Zhang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Shabnam H. A. Zanjani
- Ziva Kunda
- Kendall Goodrich
- Donna L. Hoffman
- W. Diamond
- Kwong Chan
- Fred D. Davis
- David Gefen
- Robert E. Smith
- David G. Taylor
Who trusts Jing Zhang overall
Papers from Jing Zhang's perspective
Ordered by how strongly the researchers Jing Zhang trusts endorse each paper. Same corpus, a different order for every researcher.
- The case for motivated reasoning.
- Can You Measure the ROI of Your Social Media Marketing
- Anarchy of effects? Exploring attention to online advertising and multiple outcomes
- Modeling the Clickstream: Implications for Web-Based Advertising Efforts
- The Impact of Advertising Creativity on the Hierarchy of Effects
- Friends, Fans, and Followers: Do Ads Work on Social Networks? (Journal of Advertising Research)
- Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- The Interactive Advertising Model
- WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?