T. Melewar

Marketing · 2001–2020

A researcher in the Science corpus: 14 papers; trusts 17 researchers and is trusted by 9 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 139 citations into it; #2,699 of 6,289 by trust here, #1,109 by citations
• Organizational Behavior and Human Resource Management — 126 citations into it
• Sociology and Political Science — 105 citations into it
• Strategy and Management — 92 citations into it; #5,581 of 10,874 by trust here, #4,683 by citations
• Social Psychology — 32 citations into it
• Accounting — 30 citations into it
• Communication — 18 citations into it; #2,875 of 3,460 by trust here, #3,097 by citations
• Management Science and Operations Research — 17 citations into it

Whom T. Melewar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kent Walker
2. Marko Sarstedt
3. H. Cooper
4. S. Freeman
5. Joseph F. Hair
6. Adamantios Diamantopoulos
7. Christian M. Ringle
8. D. Bandalos
9. Zi-Lin He
10. C. Collins

Who trusts T. Melewar overall

1. Marko Sarstedt
2. Nadine Gatzert

Papers from T. Melewar's perspective

Ordered by how strongly the researchers T. Melewar trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
3. Advanced Issues in Partial Least Squares Structural Equation Modeling
4. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
5. THE IMPACT OF EMPLOYEE COMMUNICATION AND PERCEIVED EXTERNAL PRESTIGE ON ORGANIZATIONAL IDENTIFICATION
6. Exploration vs. Exploitation: An Empirical Test of the Ambidexterity Hypothesis (Organ. Sci.)
7. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
8. Item parceling issues in structural equation modeling
9. Moral Identity and Judgments of Charitable Behaviors
10. Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories

Their papers

• The human values’ lenses of country of origin images (2002) — 161 citations
• Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research (2011) — 142 citations
• Constituents and consequences of smart customer experience in retailing (2017) — 313 citations
• Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility (2020) — 154 citations
• Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia (2020) — 86 citations
• IMC antecedents and the consequences of planned brand identity in higher education (2017) — 120 citations
• Brand ambidexterity and commitment in higher education: An exploratory study (2016) — 98 citations
• The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015) — 214 citations
• Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities (2013) — 255 citations
• Nation branding and integrated marketing communications: an ASEAN perspective (2010) — 114 citations
• The importance of impulse purchasing behaviour in the international airport environment (2003) — 163 citations
• Defining the Corporate Identity Construct (2002) — 357 citations
• The Relationship Between Consumer Ethnocentrism and Human Values (2002) — 117 citations
• The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies (2001) — 720 citations