The human values’ lenses of country of origin images

By G. Balabanis, Rene D. Mueller, T. Melewar. 2002

161 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b06f5652f79060d82da854ff82b1c70b6964d358

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. A. Josiassen
2. Anne-Wil Harzing

In Marketing

1. A. Josiassen
2. Alain d'Astous
3. Anne-Wil Harzing
4. Dieter Ahlert
5. Sadrudin A. Ahmed
6. Malaika Brengman
7. Kim Willems
8. Piyush Sharma

In Social Psychology

1. A. Josiassen
2. Alain d'Astous
3. Anne-Wil Harzing
4. Sadrudin A. Ahmed
5. V. Taras

Citations in the corpus

• The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers (2008, background): “Because those prototypical associations will vary across countries (Balabanis et al., 2002), we must analyze these associations for both countries of interest (here: Poland and Germany).”
• Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research (2008, background): “Research into the background for consumers’ COO stereotypes is limited (Balabanis et al., 2002) and we believe that this is a fertile area for future research.”
• Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, background): “The results observed with demographic variables are consistent with those reported by Balabanis et al. (2002) who found that demographic variables had little effect on the evaluation of COO Germany in their Czech and Turkish samples.”