Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research

By Evmorfia N. Argyriou, T. Melewar. 2011

142 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4c3e9cec826d08918b15f768b522079ca8543962

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Peter Björk
2. Hannele Kauppinen-Räisänen
3. Marie-Nathalie Jauffret
4. Alexandra Lönnström
5. C. Rinaldi
6. H. Donohoe
7. R. Needham

In Organizational Behavior and Human Resource Management

1. Hannele Kauppinen-Räisänen
2. Peter Björk

In Sociology and Political Science

1. Hannele Kauppinen-Räisänen
2. Peter Björk
3. C. Rinaldi
4. H. Donohoe
5. R. Needham

Citations in the corpus

• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “An attitude is defined as “a more enduring state of mind” (Argyriou & Melewar, 2011, p. 444) or “a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object” (Schiffman, Kanuk, & Hansen, 2008, p. 248).”