Brand ambidexterity and commitment in higher education: An exploratory study

By Bang Nguyen, Xiaoyu Yu, T. Melewar, J. Hemsley‐Brown. 2016

98 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/012dd175c548a3a89ee2de18266fe5ac413ae496