Defining the Corporate Identity Construct

By T. Melewar, Elizabeth Jenkins. 2002

357 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/39af556782ef3b4ad8c803f57871fba3cc5f37a0

Citations in the corpus

• Brand management in higher education: The University Brand Personality Scale (2016, unknown): “(Hemsley-Brown & Goonawardana, 2007, p. 942, see also Melewar & Jenkins, 2002).”
• The role of brand attachment strength in higher education (2016, unknown): “Melewar and colleagues (Melewar & Akel, 2005; Melewar & Jenkins, 2002) identify four corporate identity sub-constructs (namely communication and visual identity, behavior, corporate culture, and market conditions) for a corporate identity that they have applied to HEIs, which, if managed…”