Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

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Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018, background): “The goal of this model is to explain the effects of competence (COMP) and likability (LIKE), which represent corporate reputation’s two dimensions (Sarstedt, Wilczynski, and Melewar 2013; Schwaiger 2004), on customer satisfaction (CUSA) and ultimately on customer loyalty (CUSL).”
On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012) (2014, methodology): “The coefficient of determination (R2) is typically used as a criterion of predictive power (Hair et al., 2012a; Henseler et al., 2011; Sarstedt et al., 2013).”
The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, unknown): “In Table 4, all formative measures that yielded a path coefficient 0.778 (>0.70) signified that all formatively measured constructs have sufficient degrees of convergent validity (Sarstedt, Wilczynski and Melewar 2013).”