Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories

By David L. Deephouse. 2000

1,718 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7fd0f3dbdbc0401bdc3a2b8d7306788fa144815a

How researchers see this paper

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In Marketing

  1. Nadine Gatzert
  2. Violina P. Rindova
  3. Timothy G. Pollock
  4. Lujun Su
  5. S. Swanson
  6. Muhammad Azizul Islam
  7. Xiaohong Chen
  8. Michael D. Pfarrer

In Strategy and Management

  1. Michael A. Hitt
  2. Timothy G. Pollock
  3. Nadine Gatzert
  4. Violina P. Rindova
  5. Mike W. Peng
  6. K. Meyer
  7. Shaker A. Zahra
  8. R. Duane Ireland

Citations in the corpus