An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature

By Barbara A. Lafferty, Annika Lueth, Ryan McCafferty. 2016

113 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0d3a50e0e14da46346ab6e3d4e2fe19991609dc0